Cart abandonment isn't always about price. These five friction points quietly drain revenue on most storefronts.
When sales dip, the instinct is to discount. But most abandoned carts aren't a pricing problem — they're an experience problem. Here are five mistakes we see on nearly every storefront we audit.
- Forcing account creation before checkout
- Hiding shipping costs until the final step
- Slow, image-heavy product pages on mobile
- Too many form fields at checkout
- No visible trust signals near the buy button
Fix the checkout first
Checkout is where intent is highest and friction is most expensive. Offer guest checkout, show total cost early, and cut every field you don't strictly need.
A shopper who reached checkout already said yes. Don't give them a reason to change their mind.
